Cal Poly

Orfalea College of Business

Jeffrey Danes

Office 03-448
Phone 805-756-1417
Fax (805) 756-1473

Office Hours
Adjunct Marketing Faculty

Staff Profile PDF

Professor of Marketing

Jeffrey Danes

Jeff Danes is Professor of Marketing with a long history of innovation in marketing; his specialty is new product development. Danes’ current development efforts are focused on integrating text analysis with quantitative decision tools. Danes’ is co-developer of Dialogr: An Internet tool for discussion, deliberation, and decision; focus groups; virtual brainstorming sessions,

Jeff’s early work is presented in Mathematical Models of Attitude Change (with John E. Hunter and Stanley Cohen), Academic Press. His work in Bayesian conjoint analysis, published in the Journal of Marketing Research; it is one of the core algorithms for Bayesian conjoint analysis now commonly used in advanced new product-development software tools. Jeff teaches state-of-the-art tools and methods for new product development.

His work in multidimensional scaling (with Joseph Woelfel), published in Multivariate Techniques in Communication Research, Academic Press has also led to innovative software developments. His Internet sampling models have been endorsed by World Wide Web Consortium and published in the W3C’s World Wide Web Journal (O’Reilly & Associates). Danes has published in the Journal of Consumer Research, Journal of Business Research, Journal of Sales and Personal Selling, Human Communication Research, Communication Yearbook, Advances in Consumer Research, and the Journal of Marketing Research.

He is currently engaged in innovative packaging and plastics research with Dr. Keith Vorst, and involved with the Cal Poly Packaging Research Consortium. Jeff is also working on break-through research in branding, brand image measurement, and brand relationships with Dr. Jeffrey S. Hess.

Jeff also has a strong interest in entrepreneurial activities.


  • Ph.D., Michigan State University
  • B.A. Psychology — San Jose State University Ph.D Communications (with emphasis in statistics, and mathematical modelling) — Michigan State University


  • Co-founder, Dialogr Technologies , San Luis Obispo
  • Co-developer,
  • Co-founder, MarketRuler Corporation
  • Co-developer Network Kiosk Systems for Retail
  • Technology Advisory Committee San Luis Obispo Chamber of Commerce
  • Department Head Business Administration, Cal Poly

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